We produced content for the Project X Paris brand in collaboration with the artist KALASH. Despite the allotted time (2 hours of filming), we wanted to create a dynamic montage to sublimate the brand and highlight this exceptional collaboration. To do this, we used texture changes as well as sound design to enhance the visual impact. The POV shots (point of view) show the proximity between the artist and the brand, which strengthens the loyalty of potential customers of Project X Paris.