Tovaritch is an up-and-coming indie artist from 93 who does high-energy street rapping. The clip we made tells a real scripted story that relates a misadventure of Tovarich's "little brother" and his reaction to this situation. The editing of the clip is classic but punchy and it is in perfect harmony with the sound. We chose to use a black and white atmosphere to reinforce the serious and tense atmosphere throughout the clip. The clip has counted more than 6 million views to date, so in addition to being very happy with this visual, we are proud of the audience it has been able to reach.